Gianfranco Pooli

Digital strategy and management to grow your business online.

How to grow your online business?

As digital business consultant I help you to make sense of your online strategy, and to master digital marketing and technology.

Here’s a list of topics I would like to write about. It is based on my work experience.

Digital Business Management

  • How to measure the performance of your online business: objectives, goals, and KPIs

  • What is a sales funnel and how to create one?

  • How to grow your non-profit organization online

  • How to promote a SaaS

  • What is ROI - return on investment? Definition and examples

  • What is the best platform to start my webshop?

  • What does Digital transformation mean for your organization?

  • Budget management, financial reporting, and accounting tools

  • Planning and managing a digital communications strategy for your company online

  • How to boost the online outreach and brand awareness for your e-commerce

  • How and when to build custom digital tools for your business

  • How to plan, build and manage a grants management system

  • How to visualize your company's growth: examples and tools

  • How to improve the communication between technical and non-technical team members

  • The best project management tools for your team: a comparison

Digital Marketing

  • How to plan a content marketing strategy

  • How to grow your e-commerce organically on search engines and social networks

  • Why blogging is important for the development of your brand online

  • What is conversion rate optimization (CRO)?

  • What is Marketing technology (Martech)?

  • Marketing tasks automation: what it is, with examples

  • Social Media Marketing (SMM)

  • Search Engine Optimization (SEO)

    • Technical SEO

    • How to use Google Trends to evaluate niches and find related topics

    • Content marketing ideas for creators: Google Question Hub

    • Are Google Web Stories worth it?

    • What are Google featured snippets, and how to get them for your website pages

    • Why Google my Business (GMB) is important for the development of your local business

    • SEO tools

      • How to use SEMrush for keyword research and marketing insights

      • Optimize your website for search engines with Ahrefs

      • How to use Search Console

      • How to use the new Bing Webmaster Tools

      • How to use Microsoft Clarity to improve the UX of your website

  • What is social commerce?

    • How to sell your products on Instagram shopping

    • Free organic listings on Google shopping: how to manage your products on Google Merchant Center

    • How to manage your online shop on Etsy

  • Email marketing

    • What are alternatives for Mailchimp?

Web and Mobile Technology Development

  • How to optimize the structure of a multilingual website for SEO

  • ArcGIS API for JavaScript 4: data visualization on high-res animated 3D maps

  • Building applications with Strava API

  • Develop your SaaS on Drupal open source CMS


Hi, I'm Gianfranco. I'm a results-driven, experienced digital business consultant with strong technical skills and a focus on marketing and business growth.
Based in Amsterdam, in the last 15 years I have planned and directed the digital strategy of businesses, nonprofits, e-commerce, and online media platforms. I also love to take the initiative and grow my own startups.
Read more about me