Digital strategy and management to grow your business online.

Here’s a list of topics I would like to write about. It is based on my work experience.

Digital Business Management

• How to measure the performance of your online business: objectives, goals, and KPIs

• What is a sales funnel and how to create one?

• How to grow your non-profit organization online

• How to promote a SaaS

• What is ROI - return on investment? Definition and examples

• What is the best platform to start my webshop?

• What does Digital transformation mean for your organization?

• Budget management, financial reporting, and accounting tools

• Planning and managing a digital communications strategy for your company online

• How to boost the online outreach and brand awareness for your e-commerce

• How and when to build custom digital tools for your business

• How to plan, build and manage a grants management system

• How to visualize your company's growth: examples and tools

• How to improve the communication between technical and non-technical team members

• The best project management tools for your team: a comparison

Digital Marketing

• How to plan a content marketing strategy

• How to grow your e-commerce organically on search engines and social networks

• Why blogging is important for the development of your brand online

• What is conversion rate optimization (CRO)?

• What is Marketing technology (Martech)?

• Marketing automation: e-mails, social media and workflows

• Social Media Marketing (SMM)

  • Clubhouse: what it is & how to promote your brand on the audio chat app

  • How to use Pinterest to drive traffic to your e-commerce

  • How to create custom Instagram stickers and promote your brand on Instagram stories

• Search Engine Optimization (SEO)

  • Technical SEO

    • Core Web Vitals: optimize your page experience for speed and ranking

  • How to use Google Trends to evaluate niches and find related topics

  • Content marketing ideas for creators: Google Question Hub

  • Are Google Web Stories worth it?

  • What are Google featured snippets, and how to get them for your website pages

  • Why Google my Business (GMB) is important for the development of your local business

  • SEO tools

    • How to use SEMrush for keyword research and marketing insights

    • Optimize your website for search engines with Ahrefs

    • How to use Search Console

    • Bing Webmaster Tools: keyword research and backlinks analysis

    • Microsoft Clarity: user behavior analytics, heatmaps and recordings

• What is social commerce?

  • How to sell your products on Instagram shopping

  • Free organic listings on Google shopping: how to manage your products on Google Merchant Center

  • How to manage your online shop on Etsy

• Email marketing

  • What are alternatives for Mailchimp?

Web and Mobile Technology Development

• How to optimize the structure of a multilingual website for SEO

• ArcGIS API for JavaScript 4: data visualization on high-res animated 3D maps

• Building applications with Strava API

• Develop your SaaS on Drupal open source CMS

About

Hi, I'm Gianfranco. I'm a results-driven, experienced digital business consultant with strong technical skills and a focus on marketing and business growth.
Based in Amsterdam, in the last 15 years I have planned and directed the digital strategy of businesses, nonprofits, e-commerce, and online media platforms. I also love to take the initiative and grow my own startups.
Read more about me